Our Story
KiQu was created by a chiropractor and designer who want to enhance the way we sit through essential functional design. The places we sit and our personal devices more often than not, haven’t been designed to enhance our body. We believe that our environment should not only support us but contribute to our overall wellbeing.
KiQu is our solution, designed to improve body awareness and improve sitting anywhere, with a support that doesn’t just target the lower back, but can be used along the full length of the spine. The KiQu support combines research, craft and function. It is made in Italy, with high quality, design-forward materials that suit your lifestyle.
A couple of key elements inspired the creation of KiQu, each contributing to our mission of enhancing well-being and promoting efficient body use.
The Mitzvah Technique
At the heart of KIQU lies the influence of the Mitzvah Technique. This bodywork, pioneered by Nehemia Cohen, spotlights the importance of fluid movement for overall health, well-being, and performance. Through dedicated training, the Mitzvah Technique unveils how our postural laissez-faire throughout daily life, silently contributes to painful musculoskeletal conditions that affect people of all ages, activity levels, and lifestyles. Nehemia studied the Alexander Technique, collaborated closely with Moshe Feldenkrais, and observed the nomadic Bedoins, which all informed his life-long development of his own technique, geared towards performers, athletes and patients requiring rehabilitation for health issues.
KIQU is an effortless solution for people who would like to improve their posture and sitting habits while reaping the benefits of ergonomic design, without the time commitment of body-work training.
The Children In Motion Project
Another source of inspiration in KIQU's evolution was the Children In Motion Project, our commitment to promoting physical well-being and movement from childhood onwards. This project, developed in collaboration with a professional modern dancer, addressed the impact of prolonged sitting on school-age children. Using inflatable balls as tools, this school program taught students to recognize, develop, and refine how they use their body efficiently throughout daily activities, differentiating between healthy and unhealthy movement and sitting habits.
Beyond sitting
KiQu transcends the boundaries of conventional sitting aids. It is a stylish instrument of transformation, empowering you to move and sit with unparalleled awareness and ease. More than a tool, it becomes a companion on your journey toward mastering your body's movements. With Kiqu, you are not just sitting; you are learning, exploring, and evolving – one mindful movement at a time.
Join us in embracing this transformative revolution. Discover the KiQu difference, and redefine the way you interact with your body during your daily activities. Welcome to a new era of conscious, comfortable living – courtesy of KiQu.
